Folding Plug Wins Design Award

The Brit Insurance Designs of the Year award was carried off by a Korean student who only graduated from the Royal College of Art last summer.
Min-Kyu Choi was probably not the first person to notice the disparity between his Macbook Air laptop (thin enough to slide into a manila envelope) and the plug attached to it (so bulky you need a duffel bag). But he was certainly the first to sit down and redesign the plug so that it folds flat.
Check out the video to see the plug in action as well as it's multi-plug and USB adaptor.
Genius.

[VIA]